9 online bedding startups that make some of the most comfortable sheets we’ve ever tried

9 online bedding startups that make some of the most comfortable sheets we’ve ever tried

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  • With so many bedding brands to choose from, it can be overwhelming, uninspiring, and expensive to find the best set of sheets for your bed. 
  • After testing them ourselves over the years, online startups like Brooklinen, Parachute, and Boll & Branch are great places to buy sheets.
  • Their bedding is priced lower than luxury competitors’, but it’s no less comfortable, beautiful, and durable. 
  • One interior designer we spoke to recommends sticking with classic white sheets if you’re having difficulty making a decision. Another tip: think about the types of fabrics that you like to wear on your body. 
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It’s difficult to attribute a good night’s sleep to a single factor. Certainly, a supportive mattress helps. So does a fluffy pillow. Another important part of the equation — one that can sometimes be overlooked or bought in haste — is your sheets. 

No one can say they don’t love settling into a soft, cool bed at the end of a long day, or lazily stretching out on top of perfectly rumpled sheets on a weekend morning. It’s this highly sought-after feeling in a long-uninspired industry that has prompted numerous direct-to-consumer bedding startups to launch in the last five years. 

Aesthetically, a lot of these new companies are difficult to differentiate, but there are certain distinctions that could make one a better choice for your specific needs. Before you upgrade your sheets, read up on what these bedding startups offer and what you should buy from each one, and check out what interior design experts have to say about finding the best bedding for your space. 

If you don’t know where to start when it comes to finding bedding that matches your style and bedroom, interior designer and author James Farmer tells Insider Reviews, “Shop for sheets like you do your shirts! Think about your favorite shirt. Is it a pressed cotton button-down? Slightly starched and cool? Or do you prefer a warm, worn tee? For me, I prefer a pressed pillowcase and pressed shirt, so that’s my ‘go-to’ for bed linens.” 

If you really want to make shopping easy, go with white sheets, he says. “Crisp and white matches everything, plus it launders wonderfully.” But you can still have some fun. “I love a monogram, too. So keep your sheets white and allow your design aesthetic to have some pop with your monogram, shams, or bedding.” 

Shop sheets from our favorite bedding startups:  

Note: All prices are for Queen size offerings.